Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's ended up being a more and more spammy method, and if you're doing a great deal of guest blogging then you're hanging out with truly bad firm.
Well, I'm convinced.
Is Guest Blogging Dead
Simply joking! Guest blogging might be on Google's radar, yet I would not shut the casket cover just yet. Right here's why.
All Search Engine Optimization Gets Spammier. SEO Still Isn't really Dead.
You might substitute virtually any type of Search Engine Optimization technique right into this sentence, and it would hold true:.
In time it's ended up being a more and more spammy method, and if you're doing a bunch of keyword targeting then you're associating actually bad firm.
Gradually it's ended up being an increasingly more spammy method, and also if you're doing a great deal of hyperlink structure then you're associating really bad business.
Over time it's ended up being a more and more spammy method, and if you're doing a lot of image optimization then you're hanging out with truly bad company.
And so forth. If an INTERNET MARKETING strategy works, then it will get more and more spammy with time; there is no spam-proof INTERNET MARKETING technique. Every strategy has to adjust over time with the affordable landscape and the formula. Similarly, marketing experts constantly should focus on long-view high quality over short-term efficiency, despite the technique. However merely because spammers begin doing something doesn't imply you have to stop.
Actually, I may say that few INTERNET MARKETING techniques get "a growing number of spammy" by proportion. In shorts, they're not going from 10 % spammy to 50 % spammy. You merely see a lot more spam since there's additional of every little thing-- additional great guest posts, yet a lot more crap and also spam also. Ultimately there's so much of every little thing, excellent and also bad, that it becomes really difficult for Google to sort with all of it. They obtain distressed and also attempt to inform us, the content developers, to police ourselves so they don't need to. (However somehow I question the spammer kings are taking Matt Cutts' guidance to heart.).
There Is No \* Technical \* Distinction In between "Guest Blogging" And Any Other Sort of Material.
Google cannot algorithmically separate in between guest blog sites and other kinds of write-ups. Blogs and also internet sites aren't lawfully bound to disclose that anything they publish is a guest article or otherwise a guest blog post, and also in many cases it's just an issue of viewpoint.
Think about it-- a bunch of the content that shows up on high-grade news sites like the New York Times, or exceptionally popular, upper-level websites, like the Huffington Post or Buzzfeed, is created by consultants. If you writer a bylined write-up for a website that you don't have or that does not utilize you permanent, is that a guest article? The categories are murky since we only consider it as "guest blogging" within the SEO industry; it's not a term from the globe of journalism. There's no foolproof way for Google to identify the intentions of any type of provided author, whether they composed as well as posted something for hyperlinks, exposure, cash, or pure selflessness.
Still, if you're stressed that Google is visiting crack down on guest blogging, there are a few factors you can do. As a publisher:.
Simply publish great guest articles. If it's not spammy, it's not spam. Do not classify them as guest posts. You could consist of an author biography without spelling out "This is a guest blog post." And also if the content is important to your visitors, it shouldn't truly matter where it originated from.
And as a writer:.
Do not guest-blog for guest blogging farms. If a site has a "they'll publish anything" reputation, keep away. Construct relationships, not web links. Acquire a job as a routine adding author or writer at a great internet site that has a pertinent audience. Develop an audience there that's better than a one-off guest post.
Google has actually always pressured that high quality, distinct, user-friendly content is the key to search engine positions. My guess is, websites that release content that complies with all those standards won't be punished, whether or not some of those material pieces are "guest articles.".
Guest Blogging Can Be Valuable Even Without The Hyperlinks.
I'm not claiming you should remove all the links from your guest blog posts. I don't believe that Google could actually discriminate between guest blog posts as well as other sort of material, so it has no way to algorithmically devalue web links installed in guest articles.
Nevertheless, spammy web links are the main factor that Cutts intends to "place a fork" in guest blogging: "we have actually been seeing a growing number of records of 'guest blogging' that are really 'spending for PageRank' or even worse, 'we'll insert some spammy links on your blog site without you realizing it.'".
So again, if you're stressed: Just don't place links in your guest blog posts. "So why am I guest blogging?" you ask? Hyperlinks and reference web traffic are 2 of the huge rewards for guest blogging, but without those, you still get brand direct exposure. If you compose a high-grade item of material and intend to get it in front of a bigger or various audience than you have on your own website or blog site, guest blogging is a method to do that. You could attach your name and your business establishment's name to that material, even if you do not consist of any type of links back to your site. Or, ask the publisher to no-follow the links. Keep in mind, Wikipedia links are no-follow, but could still drive a bunch of useful website traffic.
So, altogether:.
Don't worry. Just as you now see spammers exploring asking the people they spammed to get rid of aged hyperlinks, I visualize we'll begin seeing "guest blog post removal demands." Yet you do not want to take out reputable links or legitimate content for no reason. If you weren't spamming previously, you're not spamming now. All your past guest blogs really did not magically develop into spammy fruits over night. As always and as ever before, top quality is what truly matters. Keep your eyes on the guest-bloggin' reward. If you were previously guest-blogging for the do-follow web links just, reassess your priorities. Contributed write-ups can provide various other type of worth.
UPDATE: Cutts Says Don't Guest Blog "For Search Engine Optimization".
Matt Cutts' upgraded his blog post in reaction to the feedback. Right here's part of just what he included:.
It feels like many people are obtaining the spirit of what I was trying to state, but I'll include a little a lot more context. I'm not attempting to throw the child out with the bath water. There are still several great needs to do some guest blogging (direct exposure, branding, improved reach, community, etc.). Those factors alreadied existing means just before Google as well as they'll continue right into the future. And also there are definitely some wonderful, high-quality guest bloggers available. I changed the title of this article to make it much more clear that I'm discussing guest blogging for seo (Search Engine Optimization) functions.
I believe it deserves reacting to this. Just what Cutts, I make sure, implies is: "Do not write a super-crappy guest blog post just so you can acquire a link." However I do not like his phrasing due to the fact that it indicates that intents matter more than outcomes, as though your intentions need to be 100 % pure. But you can do something at least in part "for Search Engine Optimization objectives" and also still create something that offers amazing worth to users. If Google places your content on the initial web page, as well as customers that click your hyperlink are happy with exactly what they acquire, and also it assists your business establishment at the same time, whatever's the problem? All the same, Google can not identify via some kind of algorithm exactly what your true internal motivations are; just what they're watching for in the long run is quality content, not pureness of spirit. Additionally, branding belongs to SEO (Google likes brands!). Exposure and also boosted reach are the primary goals of SEO. These factors are all associated. In some way "INTERNET MARKETING" has actually become the bad individual, as well as "branding" is still OKAY. Yet whatever you call this stuff, the objective is still the exact same: to get people to pay attention to your corporate.
My guess is that Google will certainly penalize websites, not guest bloggers. And also it'll be the same bad websites that have actually been hit repeatedly over the past year or so, sites that don't supply worth overall. Quality content, guest blog post or not, will remain to rank. (As well as yes, hyperlinks will certainly continue to be necessary.).
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